Welcome to Acceptance Lab
Technology is changing faster than ever. Our research focus is the human perspective on innovation: how users want to and are able to interact with the technology of our future. We take this human-centered research approach to the analysis of new technologies and innovations of all kinds, from new transport solutions, such as air taxis, to new applications of artificial intelligence, such as digital assistants.
Our goal is to help make the technology of our future more humane – incorporating human needs and desires from the earliest point possible into the technological development and commercialization plan of innovations. We believe that any new idea and technology should ultimately serve us – the humans. Therefore, our primary research focus is to develop an understanding of the conscious and unconscious reasons potential user have for accepting or rejecting a new technology.
